Empowering SMEs through Business Intelligence
This article explores a business intelligence model designed to enhance decision-making and competitiveness in SMEs, presenting a comprehensive analysis of trends, collaborations, and influential journals in the field and highlighting the role of emerging technologies in the business arena, especially in the context of the Covid-19 pandemic.
Materials and methods
Bibliometric analysis is a useful tool, from which researchers can obtain useful information about the current state of research in specific areas of interest. The main utility of bibliometric analysis is both the recording and processing of data related to scientific publications and the extraction of relevant bibliometric indicators. The use of bibliometric indicators concerns the determination of the main characteristics and volume of Greek scientific production in publications.
It is worth noting that in recent years there has been a large and continuous increase in the international field, in studies that use the method of bibliometric analysis to conduct results. The use of bibliometric indicators of research activity play an important role in the formation, if possible, of an objectively measurable picture of research systems. In addition, they are used to evaluate research organizations, groups, and researchers. Also, to identify the research fields in which the scientific community is active, to investigate the new research fields that are emerging as well as the scientific networks that are created for the implementation of common research goals. In more detail, given the data collected from scientific publications, information is extracted that identifies the characteristics and trends of research production by institution level, country, or a wider set of countries. An assessment is made of the impact of a scientific project as well as an evaluation of the research activity and finally it is possible to identify national and multinational networks between scientists and scientific disciplines.
Finally, bibliometric indicators express the number of publications with numerical data. Regarding the number of publications, it is the simplest indicator to record the production of scientific works and consequently the research work per scientist, organization, scientific discipline, or country. Apart from the number of publications, the analysis of citations to publications from other scientific publications is considered as the most common bibliometric indicator, which is used to assess the impact and originality of the scientific work.
Data sources and collection
Scopus database has been selected, as the main source of data for the current research. The database of Scopus was created in 2004 by Elsevier and is one of the largest "peer reviewed" databases globally, which covers more than 24,000 active academic journal titles in multiple thematic areas of high research interest.
Data for the current study were retrieved in September 2022 with the entered search terms to be the following: [("business intelligence"* OR "business intelligence solutions" OR "business analytics" OR "decision support systems" OR "strategic monitoring") AND ("small enterprises" OR "medium enterprises" OR "small and medium enterprises") AND ("competitive advantage") AND ("decision making process" OR "decision making" OR "management")]. English was selected as the search language. As it has been referred above, Scopus database includes various types of documents, but only original articles were considered for the current analysis. Finally, a total of 317 documents were selected for consideration.
Research method
The current research may show the bibliometric indicators using both Biblioshiny and VOSviewer, which will emphasize the extent to which the model of business intelligence helps to boosting competitive advantage and increasing the decision-making process. The number of publications and articles, as well as the number of citations and keywords, are some of the primary bibliometric indicators employed in this study endeavor. Additionally, the development of various maps and figures will show the research state and dynamics of the business intelligence model from 2007 to 2022 in order to visualize the findings (Fig. 1).
Fig. 1 Methodological design for bibliometric process.
