Introduction

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Place (or distribution) concerns getting the product to the consumer when and where they need it. Deciding on the types of distribution channels, combined with the logistics of moving products, requires strategy and tactics. The text outlines distribution strategies and the factors determining what strategy should be followed.

Source: Jeff Tanner and Mary Anne Raymond, https://2012books.lardbucket.org/books/marketing-principles-v2.0/s11-04-marketing-channel-strategies.html
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