Placing a Product
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- 3c Describe the marketing concept (CLO 4)
Introduction
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After developing a product and choosing a pricing strategy, a business must consider where to place the product and how to distribute it. Read this section to learn about product distribution strategies and supply chain management.
The next element in the marketing mix is place , which refers to strategies for distribution . Distribution entails all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost. Thus, distribution involves selecting the most appropriate distribution channels and handling the physical distribution of products.
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