Planning: Introduction | Saylor University

Introduction

This is a book resource with multiple pages. Navigate between the pages using the buttons.

Learn how businesses create and implement strategic plans, which are essential tools for getting started and planning for future growth. Here, you will explore key parts of the process, such as writing a mission statement, defining core values, setting goals, conducting a SWOT analysis, and creating a tactical plan.

Without a plan, it's hard to succeed at anything. The reason is simple: if you don't know where you're going, you can't really move forward. Successful managers decide where they want to be and then figure out how to get there. In planning, managers set goals and determine the best way to achieve them. As a result of the planning process, everyone in the organization knows what should be done, who should do it, and how it should be done.

This text was adapted by Saylor University under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensor.

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