MMGT608: Basic CRM Concepts | Saylor University

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This video briefly explains the basics of CRM, its applications, and the three phases of CRM evolution: reporting, analyzing, and predicting. It also distinguishes between operational and analytical CRM technologies, offering a comprehensive understanding of CRM concepts.

Source: Syahmi Harudin,

This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Saturday, 19 April 2025, 3:44 PM

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