The Role of Storytelling in Different Cultures

Think about it; what was the first mass medium? Before the spread of literacy and the written word, people relied on oral communication – verbal communication – to share the news of the day and the stories of their ancestors. Oral traditions are critical for preserving history, passing along values, and norms. In this video, you will learn about the importance of storytelling (a verbal communication skill) to many different cultures. Take note of how storytelling fits within Hofstede’s dimensions of culture.