8.1: Persuasive Speaking
Section outline
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Persuasion is the process of influencing people’s attitudes, beliefs, values, or behaviors, and persuasive speaking is doing so in a public speech. Persuasive messages differ from informative messages in that their primary goal is to seek agreement and, sometimes, to incite action. Because the goals of persuasion are loftier and the potential implications more acute than informing, both senders and receivers must pay special attention to the ethical principles of communication when creating and interpreting persuasive messages.