The Significance of IS
This chapter explores the significance of information systems in modern businesses, demonstrating the productivity paradox, evaluating the argument in 'Does IT Matter?', and explaining the components of competitive advantage. It presents compelling examples of how information systems can provide businesses with a competitive advantage, gives real-world context to the role of information systems in decision-making, and offers expert guidance on utilizing information systems for competitive advantage.
The Productivity Paradox
In 1991, Erik Brynjolfsson wrote an article, published in the Communications of the ACM, entitled "The Productivity Paradox of Information Technology: Review and Assessment". After reviewing studies about the impact of IT investment on productivity, Brynjolfsson concluded that the addition of information technology to business had not improved productivity at all. He called this the "productivity paradox". While he did not draw any specific conclusions from his work, he did provide the following analysis.
Although it is too early to conclude that IT's productivity contribution has been subpar, a paradox remains in our inability to unequivocally document any contribution after so much effort. The various explanations that have been proposed can be grouped into four categories:
1) Mismeasurement of outputs and inputs
2) Lags due to learning and adjustment
3) Redistribution and dissipation of profits
4) Mismanagement of information and technology
In 1998, Brynjolfsson and Lorin Hitt published a follow-up paper entitled "Beyond the Productivity Paradox In this paper, the authors utilized new data that had been collected and found that IT did, indeed, provide a positive result for businesses. Further, they found that sometimes the true advantages in using technology were not directly relatable to higher productivity, but to "softer" measures, such as the impact on organizational structure. They also found that the impact of information technology can vary widely between companies.