Course Map

Upon successful completion of this unit, you will be able to:

• 1a Identify foundational business practices (CLO 8)
• 1b Describe economic indicators (CLO 1)
• 1c Identify positive and negative impacts of business on society (CLO 8)
• 1d Use economic indicators to describe the state and health of an economy (CLO 1)
• 1e Explain current economic trends and growth (CLO 1)
• 1f Identify the four phases of the business cycle in real-life situations (CLO 2)
• 1g Use economic indicators to predict where a business is heading in the business cycle (CLO 1)
• 1h Describe global trade restrictions (CLO 1)
• 1i Identify factors affecting the success of businesses (CLO 1)
• 1j Evaluate the feasibility of doing business in a specific country (CLO 1)
• 1k Describe methods for business entry into the global marketplace (CLO 3)
• 1l Identify trade facilitators (CLO 1)

Upon successful completion of this unit, you will be able to:

• 2a Discuss the legal forms of businesses, including sole proprietorships, partnerships, corporations, limited-liability corporations, and subchapter S corporations (CLO 3)
• 2b Discuss the potential of a business to be profitable, when considering legal form of business, tax rates, and break-even analysis (CLO 3)
• 2c Evaluate the appropriateness of the different legal forms of business for various business contexts (CLO 3)
• 2d Analyze the impact of small business on the economy (CLO 3)

Upon successful completion of this unit, you will be able to:

• 3a Identify the major components of the marketing mix (CLO 4)
• 3b Describe how segmentation and research foster an understanding of consumer behavior (CLO 4)
• 3c Describe the marketing concept (CLO 4)
• 3d Describe the evolution of marketing (CLO 4)
• 3e Differentiate between the components of a marketing strategy (CLO 4)
• 3f Analyze consumer decision-making processes to predict buying behavior (CLO 4)
• 3g Identify the implications of marketing research on marketing strategy (CLO 4)
• 3h Describe elements of customer relationship management, including: customer life cycle, customer value proposition (CLO 4)
• 3i Identify the marketing implications of customer relationship management (CLO 4)
• 3j Describe brand, product development, technology adoption cycle, and product life cycle
• 3k Use product life cycles to determine marketing strategy (CLO 4)
• 3l Identify the marketing implications of e-business (CLO 4)

Upon successful completion of this unit, you will be able to:

• 4a Describe the role of accounting and finance in the business process (CLO 5)
• 4b Describe components of the income statement and balance sheet (CLO 5)
• 4c Differentiate between key financial ratios for making business decisions, including profit margin, return on equity, and debt to equity ratio (CLO 6)
• 4d Assess the implications of financial ratios for the future performance of a company (CLO 6)
• 4e Describe the roles of the Federal Reserve, banks, interest rates, and credit analysis with respect to decisions on financial lending (CLO 5)
• 4f Describe different options for financing (CLO 5)
• 4g List and explain the tools available to the Federal Reserve during financial crises (CLO 5)
• 4h Analyze the causes and implications of the 2008 financial meltdown (CLO 5)
• 4i Calculate the time value of money (CLO 5)

Upon successful completion of this unit, you will be able to:

• 5a Define the management process (CLO 7)
• 5b Explain how management contributes to the success or failure of a business (CLO 7)
• 5c Differentiate between various management styles (CLO 7)
• 5d Explain corporate missions, corporate culture, corporate social responsibility, human resource management, and labor unions (CLO 7)
• 5e Describe the steps in conducting labor negotiations (CLO 7)
• 5f Describe business law concepts that apply to business (CLO 7)